Hands Up Night

HOMEDUST RECORD PRESENT
Hands Up Night

DJ HEADLINERS

Ajinn Buddies & Austyn
Peppen
Enrico & Echa
Dheelo
Electricat
Eiza

@ Woodsygab Makassar 10.05.2014 start from 16:00 - 23.30

Ticket : Rp.50.000 pre sale untill 31 April / Normal May Rp.75.000           **Include drink,giveaways and goverment tax 35% **

online ticket - www.tiketta.com

Ticket box : Homedust Record Office ( jalan singa no.6 makassar ) & Madama Radio

Contact person :
Fian : 08991542405
Ajin : 082291271033

www.homedust.com
@handsupnight (instagram)

Killer DJ Promotion 6

Use video editing software

This is first and foremost. I have seen too many folks just record and upload. That might have flown in the past, but with the easy access to editing software, you have no excuse. Windows has Movie Maker. Mac has iMovie. Even YouTube has an editing suite built into the web browser. Get acquainted with what’s available to you, learn the basics, and utilise the tools. I use an old copy of Sony Vegas, and it wasn’t very hard to get the basics of editing down. A DAW is way more complex in my book.

Use multiple cameras or do multiple shots

Dave Young’s video could have been improved if he tried a few camera angles. Had things change up in the video as opposed to just looking at straight-on, then it might have been more enticing. If you have access to extra cameras, set them up to record multiple videos at different angles. Do the straight-on, then maybe an angled one from a lower viewpoint, or even set one up above the gear so it looks like you’re looking down at the DJ set-up. If you don’t have multiple cameras, then do multiple takes with your one camera. Cutting around won’t show that you performed multiple times. Trust me.

Try other visual elements. It doesn’t have to always be just you performing. In fact, you don’t have to show yourself performing at all. Take your camera and do other things. Walk around town, shoot yourself playing at a club, drive somewhere with the camera on the dashboard, record a pretty girl (or boy) dancing etc. The only limit is your imagination.

Record and lay in a soundtrack

This is a big pet peeve I have with many videos I see. I’ll see a video from a festival or club, and the sound is blasting, all distorted, and you can’t tell what is going on. That or the DJ is in his/her bedroom, and he/she is using the microphone on their camera, thus the sound is low, canned, and you can often hear sliders moving, buttons being pushed, and other unnecessary noises.

If you’re using a software-based DJ program, then you should have the ability to record audio. Use it. Press record and get a good audio recording of the music you want to put in. When you use your editing software you can lay in the sound only, or intermix it with the sounds picked up by your camera’s mic. It’s up to you, but in the end we’re all music people, and it won’t reflect well on you if your sound is terrible.

Don’t forget branding

If you’re recording, editing, and making a super-awesome video for your promotional needs, then why aren’t you sliding in your branding? In my experiences putting in text or even imagery has been nothing more than just making PNG files of the items and layering them on top of the video with your editing program. A promotional video is like a flyer. It’s media that highlights you, entertains, informs, and thus should have in there some means for viewers to recognise and remember you. Your web address also helps, as many might encounter this video without ever seeing your website.

Thinking beyond performance…

If you’re diving into making promotional videos for yourself, always remember the goal is to gain viewers and eventually lead them to your website, or somewhere that they can get more information about you. Your end goal should be quality, but also to a certain extent quantity. One great video of you performing can only go so far compared to a plethora of video content covering many avenues.

One of the best examples of this is Armin Van Buuren. Go on YouTube and search for him. You’ll find live DJ performances, interviews of him and from him, music videos of his releases, previews of upcoming releases, his podcasts, and even Top 10 charts that are nothing more than a visual of his logo with song titles appearing. So here’s a few ideas if you want to think beyond just you DJing:

1. Blogging – Nothing to it. Just pop on your webcam, and speak your mind. You could be serious, silly, or informative. Anything you like. Even if it’s not DJing, it can still put your face and name out there, thus making you recognisable
2. Tutorials – If you have the skills or trickery you think you want to share, record it. Show how to scratch, do controllerist tricks, basic DJing, or even production tips. Videos get shared and people will remember you
3. Charts/podcasts – I mentioned AvB doing this, but I’m seeing many other DJs jump on board. It’s simply taking 10-20 snippets of tunes you’re rocking, putting them into an order, and have the visual be your branding with the names of the songs as they play. You would be surprised how much this can promote a DJ as an influencer in music… even land you more promos
4. Montages – If all else fails, then make a montage with one tune playing. Capture shorts of yourself performing at an event, get the crowd, girls, etc. You could even just make them five-minute memoirs of recent events, or just collages of clips for entertainment. You could go reverse and use this to promote upcoming events. Video flyers basically

Killer DJ Promotion 5

1. Keep your email blasts consistent – If your audience is used to one a day, great! But if one a week is your rhythm, don’t suddenly send 10 a week. I’d also suggest considering whether you want to set up a “do-not-reply” email address on your hosting so recipients cannot reply to you, or whether you’d rather have that ability for them to reply and start a dialogue (you can on Digital DJ Tips, for instance – all replies get read and responded to)
2. Test the best time to send – I’ve been shown that the best times to send an email blast are Tuesdays or Thursdays in the afternoon. Studies have shown that these times guarantee the best chances of recipients seeing them and opening them. But this can vary. Think about how many emails you find in your inbox every morning. Would you want yours in there? Or perhaps catch them when they are not overloaded with promotional email?
3. Be careful with your subject lines – Subject lines are the number one factor spam filters will look at. Try not to use the same old subject line every week. I’d also try to avoid using words such as “free” or “cheap” or “win”, as they will get you tossed into spam folders easily. I’ve also heard using several exclamation marks in your subject line will hurt you
4. Try to keep your file sizes small – Again, this is why I said you should have web versions of your flyers, as attaching a 1MB JPG will only get you set as spam. Remember that many people might be receiving these emails on mobile devices while out and about. They should open quick and not cause any hassles on the recipient
5. Make sure you put links to your website and social media in your email – It should be part of your template in some way. The best strategy for content is also to put short and sweet snippets of copy with a link leading them to a website for full information. Overloading an email with hyperlinks and text can also get you deemed as spam by some email clients.
6. Make sure you put a clear means for recipients to unsubscribe from your email list – In the US it’s law. Most of the services will automatically add it in, but you should still check and make sure outgoing emails have that link at the bottom where someone can unsubscribe
7. Before you can even fathom sending out emails to anyone, you need email addresses to send to. If you have a website for yourself as a DJ (or your promotion company), then you should be collecting email addresses through it right from the off. Some promoters also still carry the practice of collecting email addresses from patrons at their event. A pretty girl with a clipboard can go far.
   While I am not sure about laws outside of the United States, you have to be very careful in how you collect emails here in the US. You cannot take someone’s email off their website or public profile of any sort. So if you see someone’s email on their company website, Facebook profile, another email, or wherever, it’s off limits. You can only send to an email address that was voluntarily given to you. This is very important because the last thing you need is a citation or fine from the FCC. I’ll add to this that stealing or phishing emails can also lead you to trouble with the email providers themselves. If you were to somehow illegally obtain 10,000 email addresses, and then a large enough chunk of those recipients were to press the “Report Spam” button on your messages, whole email systems could literally block your domain. So any email coming from YourPromotionCompany.com to let’s say Gmail would be blocked.
   Now if you can’t get emails right off the bat, consider buying usage of a list legally. Many commercial DJ-related sites will actually sell usage of their email list. Users receive an email with graphics provided by the client, but with legal and other nomenclature showing it came from the list owner. This is ideal if you’re pushing yourself as a DJ or artist, but I’m not so certain when it comes to events. At that point I’d look into local news sites and even other promoters. Money does talk.
8. Finding A Platform to Use
   
   Now that you have your list set up (or are working on it), you will need to find yourself a platform to use. I see some out there sending hundreds to thousands from their own personal email boxes, but this isn’t a good practice. It’s more a sure-fire way to end up having your email account suspended or flat-out deleted, even if this is from web hosting. If you have a website, look into the control panel from the host. Many already offer basic email marketing software for you to use. If not, then consider looking into a service such as Constant Contact, MailChimp, or someplace with the right price for your needs
9. Designing And Building Email. When it comes to actually designing / building an email, you should first think about what you want to send out. Sometimes you’ll just have one message to speak of, like an upcoming event. Other times it’ll be multiple events, a new mix or track, and so on. Just like with a flyer, you need a hierarchy of information in your emails. Your goal is to first get past the spam filters, then grab the reader’s attention so they might actually want to look at your message. In my experiences, there are three types of emails I’ve seen. Many you’ll notice are completely made of images, either as one big one or as a layout chopped up and put back together using old-school HTML tables. This is wonderful to get a beautiful, solid layout in front of the recipient, but if they have their images turned off, they won’t see much of anything at all.
   Another solution would be a combination of text and images. Maybe you’ll have a branded header, information as HTML text, but with a reference image next to it for added colour and pizazz. These can be perfect, but sometimes you’ll see layouts fall apart in different email clients. And this very website (for example) sends out simple plain text emails, which means 100% of the viewing audience can read them. Granted they visually do not grab attention, but they work ideally for some audiences. It’s definitely worth testing this for yourself. Now you don’t have to be a designer or coder to make emails. All those email marketing services I’ve mentioned will offer you a plethora of templates you can use and loads of customisation options. I’d honestly say it’s the best path for the amateur or DIY-thinker since they build these templates to work perfectly on most email clients.