5 Cheap DJ Tricks

PLAYING THE BIGGEST HIT 

The easiest pop of all – just play the big one song everyone knows or is expecting to hear. It’s a sure-fire way to get a crowd on the floor quickly and reliably. Unfortunately, you just performed the musical equivalent to eating dessert first – nothing really tastes quite as good after that.

The Creative Alternative: Pick a recognizable (but not overt) loop from the most popular tune and mix it in under a lesser-known track with the same key. You will get that “this DJ is amazing!” response your under-appreciated ego craves without completely giving it all away.

DROP THE BASS 

You all know the drill: count it out with me:

1. Drop out the bass
2. Raise up your hands
3. Drop the bass back in!

Wow, now go take a siesta – because you just pulled off one of the most musically difficult feats known to man. In fact – take the rest of the night off, you earned it.

The Creative Alternative: Use a filter and reverb sweep to gradually carve out the bass and drop a beatmasher in for a subtle fill. It’s harder, less generic, and generally works better anyway.

OVER-HYPING ON THE MIC

Is it just me, or do some DJs seem have authoritarian complexes, ordering the crowd to do strange things every 10 minutes? “Everyone go to the bar and buy 4 drinks, then come back and dance harder! ” In all seriousness, there is nothing more cringeworthy than the typical crowd rousing rally calls:

“Everyone put your hands upppppp!” or “How’s everyone feeling tonight?”

The Creative Alternative: If you want to confound and confuse, try telling everyone “don’t put your hands up!” and then watch blissfully as their left and right brains collide under the sheer weight of your confounding demand. If you really must say something to the crowd,  drop a creative sample over the mix to send an original message.

CUTTING THE MUSIC OUT SO PEOPLE CAN SIGN THE CHORUS

Ok, I admit it, this one is pretty fun. Matter of fact, if you are playing sing-along music then none of these rules really apply anyway. Throw those cakes, spray the champagne and fulfill every DJ cliche ever invented. Extra points if you manage to include all 127.

DRUM ROLLLLL

Looping the downbeat, the one, the kick, the bass, the thump, the bump – or whatever you want to call it and then speeding it up so it get’s f   f   f    f f f f fffffaster is the newest oldest trick in the book. Although technically more difficult to pull off perfectly, it’s still an easy pop and fairly tired at this point.

The Creative Alternative: Most people build up the kick drum, turning the entire song into a stuttering mess. Perhaps loop a sample OVER the main song (an acapella works great) and shorten that loop to create the same build but slightly less reminiscent of Swedish House Mafia

Getting good referrals

One of the biggest challenges that we face in business is getting our happy customers to provide great recommendations and reviews of the services that we have provided to them in the past.  Here are some guidelines to garnering good endorsements.

What makes good review?

The main point of a testimonial or review is to be able to provide a third party endorsement to people that have little or no knowledge of you and your business.  This provides an opportunity, for those that hold your capabilities in high regard, to share that knowledge.  Great testimonial must not sound like your marketing and advertising materials!  So as you continue to gather letters and other messages from your clients, only feature the ones that have the following attributes:

• 1.      Verifiable: Make sure that all of your references and reviews contain the full name and a method of contact for the person providing it.  Never use anonymous references.
• 2.      Authentic: Don’t script reviews for your clients, people respond to real people, not copied scripts.
• 3.      Informal: Don’t modify or correct grammar, the best reviews are conversational in nature.
• 4.      Specific and Direct: The most amazing recommendations are focused on a specific aspect of the service you performed, rather than a general overview of the entire job.

You HAVE to ask for them:

You know you did an outstanding job, but you can’t understand why people don’t write reviews or send you referrals.   Don’t wait for clients to put compliments into words, be aggressive and send out requests.

Give them a reason to respond, with a deadline of sorts included.  For example, you could say the following in an email; “Thank you for allowing be to be a part of your wedding reception.  I am currently updating my website (Facebook page) (reference list) and would like to include your opinion of the services I provided to you.   I am including a couple of past references to give you an idea of how other people have reviewed my work.”

Keep these ideas in mind as you ask;

1. Tell them why you are asking for recommendations and include samples of recommendations you’re hoping to receive from them. This will help get responses and keep them in context with your expectations.
2. Tell them why you are contacting them specifically. This gives you an opportunity to compliment them on an aspect of the event and shows that this request is one of a select few and not a mass mailing to many people.
3. Include a deadline for response citing something you will be doing with their recommendation.

 When you get them….use them!

Even the most wonderful recommendations and reviews are totally useless if they sit in a drawer, filing cabinet or in your computer.  Take them; use them in full if possible, or accurately edited versions on Facebook, Twitter, Linkedin, your website and sales materials.  Use them in personal presentations, in letters and emails.   You will be amazed at the power they will have.

Online Reviews

Online referrals and recommendations are an essential part of your marketing mix. Today, those reviews are increasingly part of the post-sales experience thanks to the popularity of independent online review sites like Wedding Wire, Facebook, Twitter, Yelp, Google+ Local, Angie’s List and many more.  However, using those reviews in any other context may be a violation of Copyright’s and you must get the client’s permission to use them in any way other than by linking to the review on the on-line site.

Waiting for reviews and recommendations will not put you in the fast lane to build your brand!  Asking for and properly using great testimonials will!

If you want to be successful, you must do more than is required. What is the difference between someone who achieves their goals consistently and those who spend their lives and careers merely following?  It is simply doing more!  Most people will not invest the time and energy to do the little things that will take them to the top.

“You can start right where you stand and apply the habit of going the extra mile by rendering more service and better service than you are now being paid for.”  Napoleon Hill